Terms of Service

1 Services

ERA provides AI-powered business automation services, including but not limited to:

• AI phone receptionists
• Call answering systems
• Missed-call SMS follow-up
• CRM integrations
• AI chat systems
• Scheduling automation
• Internal AI knowledge systems
• Workflow automation
• Reporting and operational systems

Services may utilize third-party providers including but not limited to:

2 No Guarantee of Results

ERA does not guarantee:

• Increased revenue
• Lead conversion
• Booked appointments
• Uptime from third-party services
• Uninterrupted service availability

AI systems may occasionally generate inaccurate, incomplete, or incorrect responses. Clients are responsible for reviewing and supervising all AI-generated outputs and business operations.

3 SMS & A2P Compliance

By providing your phone number and opting into messaging, you consent to receive SMS communications from ERA and/or ERA-powered systems.

These messages may include:

• Appointment confirmations
• Reminders
• Missed-call follow-ups
• Customer support
• Operational notifications

4 No Sale of Personal Information

ERA respects user privacy. ERA does not sell, rent, or share phone numbers or personal information with third parties for marketing purposes.

• Mobile information will not be shared, sold, or conveyed to third parties for marketing or promotional purposes.
• Text messaging originator opt-in data and consent will not be shared with any third parties.

5 Call Recording & AI Disclosure

Calls may be recorded, transcribed, analyzed by AI systems, and stored for quality assurance, training, operational, and support purposes.

By using services connected to ERA systems, users consent to these processes where permitted by applicable law.

Clients are responsible for complying with local, state, federal, and international call recording laws.

6 Client Responsibilities

Clients agree to:

• Provide accurate information
• Maintain lawful business practices
• Avoid abusive, illegal, or spam-related activities
• Obtain proper consent from end users where required

Clients may not use ERA systems for:

• Spam or phishing
• Illegal solicitation
• Harassment
• Fraudulent activity

7 Payments & Subscription Terms

Monthly services are billed on a recurring basis unless otherwise agreed in writing.

Failure to pay may result in:

• Suspension of services
• Removal of automations
• Cancellation of phone/SMS systems

Setup fees are generally non-refundable once implementation begins.

8 Third-Party Services

ERA relies on external providers and cannot guarantee:

• Uninterrupted carrier delivery
• Twilio uptime
• OpenAI uptime
• Google uptime
• Telecommunications reliability

Carrier filtering or message blocking may occur outside ERA's control.

9 Limitation of Liability

To the maximum extent permitted by law, ERA shall not be liable for:

• Indirect damages or lost profits
• Lost leads or missed calls
• Business interruption
• AI-generated errors
• Carrier failures or third-party outages

Services are provided "as is" and "as available."

10 WhatsApp Business Messaging

Where ERA operates or supports WhatsApp Business messaging on behalf of clients, the following requirements apply in accordance with Meta's WhatsApp Business Messaging Policy (last updated March 16, 2026) and related WhatsApp guidelines.

10.1 Opt-In Requirements

Clients and end users must provide explicit, affirmative opt-in consent before any WhatsApp Business message can be sent to them. Opt-in consent must:

• Be obtained through an affirmative action by the user (e.g., checking a box, submitting a form)
• Clearly identify the business name that will be sending messages
• Explicitly state that the user will receive messages via WhatsApp
• Disclose the types of messages the user will receive (e.g., transactional, marketing, support)
• Not be assumed from a prior purchase, Terms of Service acceptance, or any pre-checked box
• Not be implied or inferred from any other consent channel (e.g., prior SMS opt-in does not constitute WhatsApp opt-in)

10.2 Opt-Out

Users must be able to opt out of WhatsApp messages at any time. Upon receiving an opt-out request, ERA and/or the client must cease sending WhatsApp messages to that user promptly. Opt-out requests must be honored regardless of the channel through which they are received.

10.3 Messaging Windows & Templates

WhatsApp Business messaging is subject to the following window and template rules:

• A 24-hour customer service messaging window opens each time an end user sends a message to the business
• Free-form messages may only be sent within this 24-hour window
• Outside of the 24-hour window, only Meta-approved message templates may be used
• All business-initiated messages (including transaction alerts, appointment reminders, and promotional messages) must use templates authored and approved through Meta's system

10.4 Prohibited Content & Uses

WhatsApp Business messages must not be used to send, promote, or facilitate:

• Illegal products or services
• Fraudulent, deceptive, misleading, exploitative, or offensive content
• Sexually explicit material or nudity
• Hate speech, harassment, or content that promotes violence
• Spam or bulk unsolicited messaging
• Content related to terrorist or organized criminal activity
• Sale of illegal drugs or controlled substances
• Gambling services (where prohibited by law or Meta policy)
• Unsafe dietary supplements or unapproved health claims
• Tobacco, alcohol, or adult content where prohibited by Meta's Commerce Policy
• Impersonation of another business, entity, or individual
• Misrepresentation of ERA's or a client's affiliation, identity, or business nature
• Any content targeted at or knowingly sent to persons under 18 years of age

10.5 Account Accuracy

Clients using WhatsApp Business services through ERA must provide and maintain accurate, current, and complete business information, including:

• Valid legal business name
• Verified business phone number
• Accurate business description and category
• Any other information required by Meta during onboarding or ongoing compliance reviews

10.6 AI & Automation Restrictions

As of January 15, 2026, Meta prohibits the use of general-purpose AI chatbots on the WhatsApp Business Platform. ERA's WhatsApp-connected automations are limited to:

• Business-specific automation flows with clear, predictable outcomes (e.g., support bots, booking bots, order status bots)
• Automations directly tied to a defined business purpose and service

General-purpose conversational AI or open-ended AI assistants may not be deployed on WhatsApp without explicit Meta authorization.

10.7 Policy Enforcement & Consequences

Violations of WhatsApp's Business Messaging Policy may result in:

• A formal warning from Meta detailing the specific policy violation
• Temporary restrictions on messaging volume or capabilities
• Escalating restrictions for repeated or unresolved violations
• Permanent suspension of the WhatsApp Business Account
• Prohibition of the business and its associated organization from future use of WhatsApp Business products and services

ERA is not liable for any account suspension, messaging restriction, or service disruption resulting from a client's violation of WhatsApp's policies or these Terms.

10.8 Client Compliance Responsibility

Clients are solely responsible for:

• Ensuring all end-user opt-ins are collected in compliance with WhatsApp's guidelines and applicable law
• Maintaining records of opt-in consent for all WhatsApp message recipients
• Ensuring all WhatsApp message content complies with Meta's Commerce Policy and Business Messaging Policy
• Promptly reporting any suspected policy violations or unauthorized use to ERA
• Complying with all applicable local, national, and international laws governing electronic messaging and data privacy

11 Modifications

ERA may update these Terms at any time without prior notice. Continued use of services constitutes acceptance of updated terms.